With the theme “Change. Move. Achieve: Moving forward through Social Media” about 1000 participants from Philippine National Police, National Defense, Philippine Navy, Philippine Air Force, academe, media, college students from various universities and CSOs were present during the 3rd Social Media Summit organised by the Armed Forces of the Philippines (AFP).
The one-day conference aimed to explore initiatives in information and communication management; enhance the skills and online engagement of social media managers; and, build bigger networks with AFP’s civilian counter parts to achieve organizational and national goals through social media.
The Summit also covered the issues on getting the most out of social media networks and its capabilities in nation-building and how to utilize its potential and its relevance to the country in stewarding and synergizing online reputation management and strengthening nationalism and public service awareness through online presence.
Ltc. Michael Aquino, commander of Media and Civil Affairs Group of the Civil Relations Services said that social media is a powerful platform and very useful for them especially in disseminating information to the public.
Among the speakers was the social media director for the campaign of Pres. Rodrigo Duterte. He discussed “Thunderbolt: Winning the Social Media Wars of the 2016 Presidential Election. “You and the 14 million Duterte volunteers were the real heroes of the social media wars of 2016,” said by Jose Gabriel Lavina. The support of 14 million Facebook users and 2 million Twitter and other social networking sites users helped create awareness on, popularized and helped Duterte win despite of the limited resources of the Duterte’s camp. Issues on online harassment/threats were not tolerate by the Duterte’s camp but he emphasized that the behaviors of the supporters online are out of their control.
P/SUPT. Remigio Sedanto discussed their Social Media Campaign and Initiatives. But he never tackled the cybercrime experiences of women such as online harassment, manipulating photo/video and invasion of privacy and mishandling of cases (i.e sexist comments, victim-blaming). According to P/SUPT Sedanto, the lack of capacity of handling cases and gender sensitivity are the major problems faced by frontliners.
Other speakers are INQUIRER.net editor in chief John Nery. He discussed “Going Viral: Lessons for Creating Stories with Impact.” Social Media and countering violent extremism was tackled by Captain Chistopher Hayes of the Military Information Support Team; Noel Jeffrey Gonzales, BPI brand manager talked about the importance of big data and social media benchmarks and Carlo Ople of the Internet and Mobile Marketing Association of the Philippines discussed the bridging generation gaps through social media.